Abram Games (1914-1996) may not be a household name these days, but in his time he was one of the UK’s premier graphic designers, with his imagery known and seen by thousands of people. Whether it was posters for London Transport, the emblem for the Festival of Britain, or the covers he designed for Penguin Books during his tenure as their art director, his work was at one time amongst the most prominent in the world.
Last Tuesday I went to the London Transport Museum to hear a talk on Games, given by his daughter, Naomi, in honour of the newly released book Poster Journeys. It was a fascinating and personal insight to the man, full of asides such as the fact that “he was always travelling on the tops of buses,” which was where he would often come up with the ideas for his design work, or that he was so adept at using an airbrush he would use it to sign his cheques, or that his school report described him as “lazy and untidy” and his drawing “weak.” If you look at any of his work, you can see that it is anything but lazy or untidy, being extremely concise and very neat. It was also fascinating to learn that he detested hand-lettering all of his life, because I’ve always thought his hand lettering was remarkably beautiful.


One of the things which consistently came up in reaction to his work was that it was “too modern.” It is somewhat ironic that, according to his daughter, some of his design work was still being dismissed as “too modern” even after his death in 1996. His work was often controversial, too, such as his infamous “Blonde Bombshell” poster for the ATS, which was debated in Parliament for a month during WW2. Apparently, her lips were “too red” and she was “too glamourous.” You’d think, with a war on, they’d have more important things to be concerned about.

He revelled in such controversy, though, because it meant his work was getting noticed. However, I think this was also down to an arrogance he possessed, as he was constantly making such self-important statements as, “I’m going to be the best poster designer there ever was.” To be fair, he is certainly way up there with the best of them, but let’s not forget his contemporaries E. McKnight Kauffer, Tom Purvis, and Austin Cooper — even though he was determined to be better than all of them, that in no way diminishes their own fantastic graphic design work.
Whilst I may find it hard to say definitively that he was the best poster designer there ever was, I will admit that he really did have a fantastic eye for use of space and colour on a page; almost everything he designed was immediately eye-catching and iconic. This was partly because he realised early on that when it comes to poster design, most often they are viewed fleetingly and from a distance, so they need to be bright, clear and compelling enough to catch the eye instantly. He started every design with a thumbnail, because “if posters don’t work when they’re an inch high, they won’t work.” He enjoyed such restriction because “restriction disciplined him as a designer.” He would test posters on his children and their friends; if the idea couldn’t be expressed in a way clear that was clear and concise enough for small children to understand it, he would go back to the drawing-board.
Games designed a lot of posters during the war, many of them utilising imagery of hands, which was a theme to recur throughout his career. Quite often, he would put his knowledge of photography (his father ran a photography studio) to good use, such as on this poster, where the spiral background was created using a pinhole camera to capture the interior of a gun barrel. Such innovation was key to many of his designs.

I was interested to learn that Games hated art schools, and dropped out of St Martin’s after just two terms, because he felt that art school students were too busy copying each other and losing their individual creativity. This is an argument I’ve heard levelled at art schools by several people in the last decade or so as well, so maybe some things just don’t really change. Years later, he taught at the Royal College of Arts once a week, but scared his students so much that they once told his wife, “if he came more often, we’d all leave!” Some of his students were lucky enough to be given work designing covers for Penguin Books when Games was made the artistic director there in the 1950s. They were the first colour covers that Penguin had ever had, but were not popular at the time, especially with the head of the company. They were probably “too modern.” Some of them can be seen here, and they really are rather strange compared to much of the book jacket design of the time.
I had no idea that Games had ever become involved in 3D work, but apparently he was “an obsessive inventor which made him hellish to live with,” forever tinkering with things and burning stuff in the oven. He taught himself product design and designed the Cona Rex coffee-maker, made from recycled parts of Spitfires. The coffee-maker is still in production today. He also taught himself how to make stained glass, and created a memorial windows for the Jewish Military Museum in Hendon (which I had never even heard of before).
He was taught by his grandmother that we have two eyes, two ears and one mouth, so we should always see and hear more than we talk. I like that. I also liked the advice that he gave to his students, to “remember the three Cs: Curiosity, Courage, Concentration.” I think that’s a good maxim to apply to any creative endeavour.
Thanks very much to Annie for letting me know about the talk (her report is here), and to the London Transport Museum for generously offering us freebies. Apparently, they’re planning to have more talks in this vein, so I shall be looking out for them. Maybe they’ll have some evenings dedicated to other iconic designers who were commissioned by Frank Pick (see my previous post), or even one dedicated to Frank Pick himself.